Getting ghosted by new wedding photography inquiries has got to be one of the most frustrating and disheartening parts of being a wedding photographer.
The inquiry comes in, and you get so excited when you see you’re available for their wedding date. You reach out to them to start walking them through your system for inquiries…
And then – they’re gone. They stop responding.
Enter the feelings of frustration, confusion, and defeat, amiright friend?!
I don’t know that it’s possible to stop getting ghosted completely… We can’t control how others behave, and some people just don’t like to reply. But, there are a few things you can do to stop it from happening so often:
The biggest reason why potential clients ghost is because of delayed responses. Make sure to respond to inquiries as quickly as possible (while still maintaining your boundaries!) and provide detailed information about your services, availability, and pricing.
Do you charge sales tax, travel fees, or anything else in addition to the cost of the package? Make sure you are upfront about that information! Never assume anyone “should know” anything.
Reviews from past clients are such a powerful tool for building credibility and trust with potential clients. I know you’re already sharing positive feedback from your couples on your website. And maybe even on your social media channels… But here’s a little homework for you today:
Make sure you’re including some in your pricing guide, too!
This can help clear up any concerns or doubts a couple may have about hiring you – another reason why they ghost.
If you haven’t heard back from a potential client after sending your initial information, don’t be afraid to follow up. And follow up more than once!
Check-in and see if they have any questions or concerns.
Sometimes we think we’re being intentionally ghosted when in reality, the person we were interacting with simply just forgot to reply. Following up in the right way shows that you are invested in working with them. It shows that they’re more than a faceless number to you!
That being said, make sure to respect their boundaries and avoid being pushy or overly aggressive in your follow-ups. Instead, show up in a way that lets them know you’re here to help make their decision-making process easier!
Like I said earlier, I don’t know that it’s possible to stop ghosting from happening completely. There are all sorts of reasons why it happens, and we can’t control anyone’s actions beyond our own. But I hope these tips help you start delivering such an incredible experience to your potential clients right from the very beginning, that ghosting starts happening less and less.
Looking for more photography business tips? Here are some of my faves on the blog!
May 3, 2023