The first impression you make when replying to a new wedding photography inquiry makes a huge impact on your chances of booking a client.
In today’s competitive market, it’s so important to stand out and capture the attention of potential clients who are inquiring with you. So, today, I’m sharing a few tips for creating an irresistible first impression when responding to wedding photography leads!
Quick and Friendly Response
When a potential client reaches out, respond to their inquiry quickly – like, within one business day. Recent studies have shown that more than 60% of people will hire someone solely because they were the first to reply! Craft a polite and friendly response, addressing them by name and thanking them for considering your services.
Bonus tip: Use Honeybook automations to reply to inquiries ASAP even if you’re busy doing something else!
Personalize Your Reply
Take the time to understand the couple’s unique needs and vision for their wedding day. Referencing specific details they mentioned in their inquiry shows that you’ve paid attention and are genuinely interested in their wedding! Personalization adds a special touch to your inquiry response that can set you apart from other photographers.
Bonus tip: Use smart fields in Honeybook to add someone’s name automatically, personalizing an email without you having to do a thing.
Showcase Your Portfolio
Include a link to your portfolio or a selection of your best work in your reply. This gives potential clients another curated look into your photography style, creativity, and ability to capture memorable moments. Don’t assume they’ve already seen everything on your website or social media pages! Visual appeal is vital in the wedding photography industry, so make sure your portfolio shows a variety and reflects your strengths.
Highlight Your Experience and Expertise
Tell them about your experience as a wedding photographer and share any relevant career highlights, like where you’ve been published or awards you’ve won. Demonstrating your expertise builds trust and reassures potential clients that they are hiring a professional who can handle their special day with skill and professionalism!
Provide Testimonials and Social Proof
Include testimonials from past clients to showcase the positive experiences they’ve had working with you. Testimonials serve as social proof and can help alleviate any concerns or doubts potential clients may have!
Guide your potential clients on the next steps they need to take – never make assumptions that they’ll know what to do. Whether it’s scheduling a consultation, providing more information about your packages, or securing a date, make it clear and easy for them to move forward. A strong call-to-action increases the likelihood of converting a lead into a booked client!
When you respond to new inquiries quickly, with personalized emails and clear calls-to-action, you can create an irresistible first impression that sets you apart from your competition!
Let’s talk more about your wedding photography inquiry process, book a 1:1 Coaching Call!
Looking for more help with your wedding photography inquiry process? Here are some of my faves on the blog!