The Successful Systems Trifecta For Your Photography Business

Lately, while I’ve been navigating the ever-evolving adventure of owning a photography business, I’ve been thinking a lot about the importance of having solid systems in place to keep things running smoothly. I’ve broken it down to what I like to call the “Successful Systems Trifecta!”

Part 1: Keep It Simple

Imagine a scenario where you’re juggling multiple clients, responding to inquiries, and trying to stay on top of your workload. Sound familiar? It’s easy to get overwhelmed by the chaos of it all. That’s why it’s so important to keep your systems as simple as possible. (That means, don’t create a 75-step wedding photography workflow like I did when I first started out! Mine is only 12 steps now and it’s perfect for everything I need.)

Simple workflows make it easier to stay focused and get rid of the overwhelm of an endless to-do list. Stick to just the important things that you know need to be there. Then, use automations and templates wherever possible to save time and reduce manual effort.

Keeping it simple isn’t about sacrificing quality – it’s about finding smart, efficient ways to get shit done.

Part 2: Be Realistic

Building a successful system for your photography business requires a healthy dose of self-awareness. You need to be honest with yourself about what you’re truly capable of accomplishing at any given time. We all want to be superhuman and tackle a million tasks at once, but the reality is, we can only do so much. That’s why it’s so important to set realistic expectations, both for yourself and for your clients.

Underpromising and overdelivering is a simple but powerful mantra that can make all the difference in your business. By giving yourself more time than you think you need to complete a task or project, you’re setting yourself up for success, and you can surprise your clients when you deliver their photos early.

But it’s not just about managing your clients’ expectations—it’s also about preserving your own well-being. Realistic systems help set you up for long-term growth and sustainability. They prevent burnout and exhaustion by making sure you’re not constantly burning the candle at both ends. Remember, it’s okay to pace yourself and take things one step at a time.

Part 3: Tailor It To YOUR Needs

Every photography business is as unique as the person behind it. That’s why it’s important to tailor your systems to fit your individual style and preferences. Instead of following what everyone else is doing, embrace the opportunity to march to the beat of your own drum. When you customize your systems to align with your needs, you’ll not only feel less stressed and overwhelmed but also more in control of your business.

Your clients will appreciate the personal touch and attention to detail, leading to rave reviews and referrals. So, don’t be afraid to be yourself and let your personality shine through in every aspect of your business. After all, authenticity is what truly resonates with people!

So, there you have it – the “Successful Systems Trifecta.” By keeping it simple, being realistic, and tailoring your systems to your individual needs, you’ll be well-equipped to take your photography business to new heights. And hey, if you ever need a supportive community to bounce ideas off of or share your wins with, come hang out in The Unfiltered Community on Facebook!

Check out some more of my favourite blogs:

Stop Making Your Photography Clients Jump Through Hoops

3 HoneyBook Features You Need To Know About

Making it Easy for Your Wedding Photography Clients: 5 Essential Steps for a Seamless Experience

a couple sits on the ground at sunset surrounded by tulips. the photo is used decoratively at the top of a blog post about three things to make your systems successful

March 26, 2024

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